The Search API allows you to place search fields in your website to search for content within the iTunes Store and Apple Books Store. You can search for a variety of content; including books, movies, podcasts, music, music videos, audiobooks, and TV shows. You can also call an ID-based lookup request to create mappings between your content library and the digital catalog. Developers may use promotional content in the API, including previews of songs, music videos, album art and App icons only to promote store content and not for entertainment purposes. Use of sound samples and other assets from the API must be proximate to a store badge. See below for terms and conditions.


To search for content from a field in your website and display the results in your website, you must create a search field that passes a fully-qualified URL content request to the iTunes Store, parse the JavaScript Object Notation (JSON) format returned from the search, and display the results in your website.

The fully-qualified URL must have the following format:


Where parameterkeyvalue can be one or more parameter key and value pairs indicating the details of your query.

To construct a parameter key and value pair, you must concatenate each parameter key with an equal sign (=) and a value string. For example: key1=value1. To create a string of parameter key and value pairs, you must concatenate each pair using an ampersand (&). For example:


Note: When creating search fields and scripts for your website, you should use dynamic script tags for your xmlhttp script call requests. For example:

<script src="https://.../search?parameterkeyvalue&callback="{name of JavaScript function in webpage}"/>

The following table defines the parameter keys and values you can specify to search for content within the iTunes Store or Apple Books Store:

Parameter Key Description Required Values
term The URL-encoded text string you want to search for. For example: jack+johnson. Y Any URL-encoded text string. Note: URL encoding replaces spaces with the plus (+) character and all characters except the following are encoded: letters, numbers, periods (.), dashes (-), underscores (_), and asterisks (*).
country The two-letter country code for the store you want to search. The search uses the default store front for the specified country. For example: US. The default is US. Y See http://en.wikipedia.org/wiki/ ISO_3166-1_alpha-2 for a list of ISO Country Codes.
media The media type you want to search for. For example: movie. The default is all. N movie, podcast, music, musicVideo, audiobook, shortFilm, tvShow, software, ebook, all
entity The type of results you want returned, relative to the specified media type. For example: movieArtist for a movie media type search. The default is the track entity associated with the specified media type. N The following entities are available for each media type:

movie movieArtist, movie
podcast podcastAuthor, podcast
music musicArtist, musicTrack, album, musicVideo, mix, song
Please note that “musicTrack” can include both songs and music videos in the results
musicVideo musicArtist, musicVideo
audiobook audiobookAuthor, audiobook
shortFilm shortFilmArtist, shortFilm
tvShow tvEpisode, tvSeason
software software, iPadSoftware, macSoftware
ebook ebook
all movie, album, allArtist, podcast, musicVideo, mix, audiobook, tvSeason, allTrack
attribute The attribute you want to search for in the stores, relative to the specified media type. For example, if you want to search for an artist by name specify entity=allArtist&attribute=allArtistTerm. In this example, if you search for term=maroon, iTunes returns “Maroon 5” in the search results, instead of all artists who have ever recorded a song with the word “maroon” in the title.

The default is all attributes associated with the specified media type.

N The following attributes are available for each media type:

movie actorTerm, genreIndex, artistTerm, shortFilmTerm, producerTerm, ratingTerm, directorTerm, releaseYearTerm, featureFilmTerm, movieArtistTerm, movieTerm, ratingIndex, descriptionTerm
podcast titleTerm, languageTerm, authorTerm, genreIndex, artistTerm, ratingIndex, keywordsTerm, descriptionTerm
music mixTerm, genreIndex, artistTerm, composerTerm, albumTerm, ratingIndex, songTerm
musicVideo genreIndex, artistTerm, albumTerm, ratingIndex, songTerm
audiobook titleTerm, authorTerm, genreIndex, ratingIndex
shortFilm genreIndex, artistTerm, shortFilmTerm, ratingIndex, descriptionTerm
software softwareDeveloper
tvShow genreIndex, tvEpisodeTerm, showTerm, tvSeasonTerm, ratingIndex, descriptionTerm
all actorTerm, languageTerm, allArtistTerm, tvEpisodeTerm, shortFilmTerm, directorTerm, releaseYearTerm, titleTerm, featureFilmTerm, ratingIndex, keywordsTerm, descriptionTerm, authorTerm, genreIndex, mixTerm, allTrackTerm, artistTerm, composerTerm, tvSeasonTerm, producerTerm, ratingTerm, songTerm, movieArtistTerm, showTerm, movieTerm, albumTerm
callback The name of the Javascript callback function you want to use when returning search results to your website. For example: wsSearchCB. Y, for cross-site searches wsSearchCB
limit The number of search results you want the iTunes Store to return. For example: 25.The default is 50. N 1 to 200
lang The language, English or Japanese, you want to use when returning search results. Specify the language using the five-letter codename. For example: en_us.The default is en_us (English). N en_us, ja_jp
version The search result key version you want to receive back from your search.The default is 2. N 1, 2
explicit A flag indicating whether or not you want to include explicit content in your search results.The default is Yes. N Yes, No
  • It is critical to encode your URLs correctly in order to be commissioned for partner links. Notes on partners encoding raw links can be found in the Advanced Partner Linking document.
  • To improve response times, minimize the number of search results the Search API returns by specifying an appropriate value for the limit parameter key.
  • The Search API is limited to approximately 20 calls per minute (subject to change). If you require heavier usage, we suggest you consider using our Enterprise Partner Feed (EPF).  If you wish to access content on our EPF, please review our documentation page for more information.
  • Large websites should set up caching logic for the search and lookup requests sent to the Search API. For an illustration, see Caching Architecture later in this document.
Search Examples

The following are examples of fully-qualified URLs for specific search requests:

Lookup Examples

You can also create a lookup request to search for content in the stores based on iTunes IDs, UPCs/ EANs, and All Music Guide (AMG) IDs. ID-based lookups are faster and contain fewer false-positive results.

The following are examples of fully-qualified URLs for specific lookup requests:

Understanding Search Results

The Search API returns your search results in JavaScript Object Notation (JSON) format. JSON is built on two structures:

  • A collection of name/value pairs, also known as an object; this concept is similar to a Java Map object, a Javascript Dictionary, or a Pearl/Ruby hash. An object is an unordered set of name/value pairs, beginning with a left brace ( { ) and ending with a right brace ( } ). Each name is surrounded by double-quotes and followed by a colon ( : ); the name/value pairs are separated by commas ( , ).
  • An ordered list of values, also known as an array. An array is an ordered collection of values, beginning with a left bracket ( [ ) and ending with a right bracket ( ] ). Values are separated by commas ( , ).

All JSON results are encoded as UTF-8. For more information on JSON, please see http://www.json.org.

The following example displays the JSON results for a song in the iTunes Store:

{"wrapperType":"track", "kind":"song", "artistId":909253, "collectionId":120954021, "trackId":120954025, "artistName":"Jack Johnson", "collectionName":"Sing-a-Longs and Lullabies for the Film Curious George", "trackName":"Upside Down", "collectionCensoredName":"Sing-a-Longs and Lullabies for the Film Curious George", "trackCensoredName":"Upside Down", "artistViewUrl":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=909253", "collectionViewUrl":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=120954025&id=120954021&s=143441", "trackViewUrl":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=120954025&id=120954021&s=143441", "previewUrl":"http://a1099.itunes.apple.com/r10/Music/f9/54/43/mzi.gqvqlvcq.aac.p.m4p", "artworkUrl60":"http://a1.itunes.apple.com/r10/Music/3b/6a/33/mzi.qzdqwsel.60x60-50.jpg", "artworkUrl100":"http://a1.itunes.apple.com/r10/Music/3b/6a/33/mzi.qzdqwsel.100x100-75.jpg", "collectionPrice":10.99, "trackPrice":0.99, "collectionExplicitness":"notExplicit", "trackExplicitness":"notExplicit", "discCount":1, "discNumber":1, "trackCount":14, "trackNumber":1, "trackTimeMillis":210743, "country":"USA", "currency":"USD", "primaryGenreName":"Rock"}

The following table defines the JSON result keys and values:

Result Key Description Returned Return Values and Examples
wrapperType The name of the object returned by the search request. Y track, collection, artistFor example: track.
*explicitness The Recording Industry Association of America (RIAA) parental advisory for the content returned by the search request.For more information, see
Y explicit (explicit lyrics, possibly explicit album cover), cleaned (explicit lyrics “bleeped out”), notExplicit (no explicit lyrics)For example: “trackExplicitness”:”notExplicit”.
kind The kind of content returned by the search request. Y book, album, coached-audio, feature-movie, interactive- booklet, music-video, pdf podcast, podcast-episode, software-package, song, tv- episode, artistFor example: song.
trackName The name of the track, song, video, TV episode, and so on returned by the search request. Y For example: “Banana Pancakes”.
artistName The name of the artist returned by the search request. Y For example: Jack Johnson.
collectionName The name of the album, TV season, audiobook, and so on returned by the search request. Y For example: “In Between Dreams”.
*censoredName The name of the album, TV season, audiobook, and so on returned by the search request, with objectionable words *’d out.Note: Artist names are never censored. Y For example: “S**t Happens”.
artworkUrl100, artworkUrl60 A URL for the artwork associated with the returned media type, sized to 100×100 pixels or 60×60 pixels. Only returned when artwork is available For example: “http:// a1.itunes.apple.com/jp/r10/Music/ y2005/m06/d03/h05/ s05.oazjtxkw.100×100-75.jpg”.
*viewURL A URL for the content associated with the returned media type. You can click the URL to view the content in the iTunes Store. Y For example: “http:// itunes.apple.com/WebObjects/ MZStore.woa/wa/viewAlbum? i=68615807&id=68615813&s=1434 62”.
previewUrl A URL referencing the 30-second preview file for the content associated with the returned media type. . Only returned when media type is track For example: “http:// a392.itunes.apple.com/jp/r10/ Music/y2005/m06/d03/h05/s05.zdzqlufu.p.m4p”.
trackTimeMillis The returned track’s time in milliseconds. Only returned when media type is track


Developers may use certain promotional content as may be provided by Apple, including previews of songs and music videos, and album art, for the purposes of promoting the subject of the Promo Content; provided such Promo Content: (i) is placed only on pages that promote the content on which the Promo Content is based; (ii) is proximate to a “Download on iTunes” or “Download on App Store” badge (as approved by Apple) that acts as a link directly to pages within iTunes where consumers can purchase the promoted content; (iii) includes attribution indicating the Promo Content was “provided courtesy of iTunes” if such Promo Content includes song or music video previews; (iv) is streamed only, and not downloaded, saved, cached, or synchronized with video, if such Promo Content includes song or music video previews; (v) is not used for independent entertainment value apart from its promotional purpose; and (vi) is not used to promote any other goods or services. Developer acknowledges that Apple provides the Promo Content “as is,” and disclaims any and all representations or warranties, including, but not limited to, non-infringement. Developer shall forward any claims received in connection with the Promo Content to Apple immediately upon receipt, and will remove any Promo Content immediately upon request from Apple.

This agreement and your use of Promo Content are governed by California law.